"What is the average TV spectator doing while watching TV? According to several reports, most of them are using the tablets or phones, searching for many different contets mostly related to the program they are watching. We developed the concept “Second Screen” for ESPN ARGENTINA and first applied it in the semi-finals and finals of the U.R.B.A. Rugby Championship. By entering a specific URL or simply scanning a QR Code users were able to visualize all the match statistics, check which players were in the bench and ready to enter, and all the comments and related stories that were appearing on Twitter. This gave them the opportunity to be more informed during their programming. "