Project Details

Project Description

"We created a unique experience for the release of Greenpeace´s Campaing “Save the Arctic”, where our goal was to obtain signatures for a petition to prevent the Arctic from being destroyed and take the cause to the United Natoions. In order to do that, we developed a Mobile Game, in which all the players could support the cause by playing! By running through the Arctic terrain, users accumulated meters and were able to post comments on Facebook inviting others to play as well. We created the main Character, Diana Green, and all her Background story to generate empathy and a good story-line to the game. "