"Hickies is a very innovative company that produces elastic laces for all sorts of shoes and sneakers. The objective was to create an interface that allowed users to get to the product, try it and make the acquisition. We developed an iOS and Android Application that had these features and worked on all the Creative Adaptation for the Graphic Design. From trying on the “Hickies” to see how the fit your sneakers, up to the actual acquisition of the product all the experience occurs in a mobile environment."